Taking care of Texans
Direct Deposit
Enroll in Direct Deposit and receive your paycheck up to 2 days earlier.1
Forward-thinking account features
Earn 5% cash back on H‑E‑B brand products2
*Not valid for online purchases at Central Market®, Mi Tienda®, Joe V's Smart Shop®, or through Favor®. No cash back for pharmacy prescriptions, gift cards, restaurants, fuel, car washes, purchases made using digital wallet software rather than presentation of your Debit Card account number, purchases made on the H‑E‑B Go app or at H‑E‑B Go kiosks, or purchases at mobile point-of-sale systems deployed in store.
High-yield optional savings account4
Earn up to 6% Annual Percentage Yield on balances up to $2,000.4*
*After the initial $2,000, it will change to 0.5% APY.4
Short on funds?
With qualifying Direct Deposit, our Purchase Cushion3 may cover you up to $20 if you fall a little short.
(Resolve negative balances within 30 days by adding funds to your account.) Eligibility requirements apply.3
Free cash withdrawals only at H‑E‑B branded ATMs5
Visit the Online Account Center for a list of in-network ATMs.
Manage your money
Add money to your account (with no fees6)
With another debit card7 or from your bank.8
At H‑E‑B stores, either at the Customer Service Center or with one of our checkers.9
Through Mobile Check Capture (fees apply for approved Money in Minutes transactions).10
Text alerts
Enroll in Anytime Alerts™11 to know your balance after every transaction.
Download the H‑E‑B mobile app11
You can add check funds, see your balance and more.