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Earn 5% cash back on H‑E‑B Brand Products¹

Shop these beloved brands and more at H‑E‑B, Central Market, Mi Tienda, and Joe V's:

And more!

H-E-B Debit Directory

H‑E‑B Debit Account

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Your funds on deposit are FDIC insured up to $250,000 through your issuing bank, subject to aggregation of all funds held on deposit.

IMPORTANT INFORMATION FOR OPENING A NEW DEPOSIT ACCOUNT: To help the federal government fight the funding of terrorism and money laundering activities, the USA PATRIOT Act requires us to obtain, verify, and record information that identifies each person who opens an Account. WHAT THIS MEANS FOR YOU: When you open an Account, we will ask for your name, address, date of birth, and your government ID number. We may also ask to see a copy of your driver's license or other documents at any time. All Accounts are opened subject to our ability to verify your identity by requiring acceptable types of identification. We may validate the information you provide us to ensure we have a reasonable belief of your identity. If we are not able to verify your identity to our satisfaction, we will not open your Account or we may close the Account if it was previously funded. Your Account is subject to fraud prevention restrictions at any time, with or without notice.

1 5% cash back applies only to H‑E‑B brand products purchased at a store register at H‑E‑B owned stores, or on heb.com using your H‑E‑B Debit Card issued by Pathward^®, National Association, excluding "digital wallet" transactions. 5% cash back is limited to the amount of the purchase paid for using your H‑E‑B Debit Card and account number. Not valid for online purchases at Central Market^®, Mi Tienda^®, Joe V's Smart Shop^®, or through Favor^®. No cash back for pharmacy prescriptions, gift cards, restaurants, fuel, car washes, purchases made using digital wallet software rather than presentation of your Debit Card account number, purchases made on the H‑E‑B Go app or at H‑E‑B Go kiosks, or purchases at mobile point-of-sale systems deployed in store. Cash back will be credited to your available balance within 7 business days after applicable purchase. Cash back offer by H‑E‑B. Pathward, N.A., Mastercard, and Ouro Global, Inc. do not sponsor, and are not affiliated with the offer.

The H‑E‑B Debit deposit account and H‑E‑B Debit Card are established by Pathward, National Association, Member FDIC, pursuant to license by Mastercard International Incorporated. Ouro Global, Inc. is a service provider to Pathward, N.A. Certain products and services may be licensed under U.S. Patent Nos. 6,000,608 and 6,189,787.

Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Card may be used everywhere Debit Mastercard is accepted.

© Ouro Global, Inc.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.

Google Play and the Google Play logo are trademarks of Google LLC.